Rolex celebrates 100 years with Rolex Oyster Perpetual Day-Date II

Attention zillionaires who still have huge wads of cash left: Rolex is having its 100th birthday, and to celebrate, the storied Swiss watch company rolls out an update to its flagship timepiece, calling this exquisite bauble the Rolex Oyster Perpetual Day-Date II.

You get a lot of style and elegance for your $20,000 (and up), including a bigger 41mm dial (up from 38mm on the original Day-Date), and your choice of 18k gold or platinum case with a sold 18k gold or platinum Super-President bracelet to match. Nice.

Go ahead, splurge on a platinum design with 8 diamonds and two baguettes before it's too late — you deserve it. Sure beats telling time on a cell phone.